Expert Communications bij bpost

14 hours ago
3 min read

bpost strives to create an inclusive environment with challenging projects and inspiring collaborations. With our colleagues at the heart of our organisation, we believe in careers rather than jobs. As part of the international group bnode, bpost has transitioned from the Belgian postal operator to a regional and digital expert in parcel size logistics. With a focus on social and environmental sustainability, our people are the foundation of everything we do. We foster a culture that supports diversity, inclusion and career growth, ensuring that every team member has the opportunity to thrive and succeed

What will you do?

As an Expert Communications, you contribute to the development and delivery of corporate communication initiatives at group level. You translate corporate and strategic messages into clear, engaging and impactful content for different audiences, supporting the organisation’s visibility, reputation and positioning.

Working closely with the Head of Reputation & Content, you play a key role in shaping narratives, developing content and delivering communication initiatives across channels such as press, social media and corporate platforms.

Your role

Identify and translate corporate topics into clear, relevant and impactful narratives for different audiences
Anticipate communication opportunities and assess potential impact, risks and positioning
Create and deliver high-quality content across channels (press, social media, website, corporate publications)
Adapt messaging and formats to maximise engagement (text, visuals, video, multimedia)
Proactively identify content opportunities and propose innovative formats, themes and approaches aligned with market trends
Contribute to the development of thought leadership initiatives, promoting senior leadership and group expertise
Build and maintain a strong internal network of content sources across departments and entities
Collaborate with internal stakeholders to ensure alignment and consistency of messaging
Evaluate incoming communication requests, challenge inputs and define appropriate communication approaches
Provide advice to the business on communication quality and effectiveness
Work closely with Digital teams to manage and optimise corporate channels such as the website and social platforms
Monitor performance of communication activities and provide data-driven recommendations for improvement
Ensure clear reporting on progress, priorities and outcomes of communication initiatives

Who are you?

Your profile

Minimum 5 years of experience in corporate communication, content or media
Strong writing and storytelling skills, with the ability to translate complex topics into clear and engaging content
Excellent command of tone, messaging and audience adaptation
Strong understanding of digital communication and social media, with a good sense of what drives engagement
Experience with multimedia content formats (text, visuals, video)
Creative, proactive and able to take initiative
Strong stakeholder management skills and ability to collaborate across teams
Analytical mindset with the ability to assess performance and optimise impact
Flexible and able to adapt to changing priorities
Fluent in Dutch, French and English

What do we offer?

Like a Long-awaited Parcel, We Want To Make You Feel Welcome And Valued. Our Offer Includes a Competitive Monthly Salary, That Goes Without Saying. On Top Of That, You Can Count On

Meal vouchers of €8 per working day
Hospitalization-, group- and disability insurances
A phone subscription, including 25GB data
A flexible renumeration plan, which allows you to customize your own benefits. A company car, bike leasing, public transportation, extra days off,... the choice is yours
Possibility to enter the Federal Mobility plan
Work/life balance, thanks to flexible working hours and the possibility to work from home
20 days of statutory leave and 7 additional extralegal days off
An end-of-year and performance-based bonus and double holiday pay
Many benefits from more than 100 bpost-partners