Senior Strategy Lead Digital bij Onlyhumans

Onlyhumans is looking for a senior strategy lead – digital: an experienced strategist with digital expertise who builds strong brands for the long term while also maximising their performance in the short term. Not just during peak periods, but every day, across all touchpoints. After all, building strong brands requires more than a strong creative idea. It takes strong insights, clear decisions, a well-grounded approach and a deep understanding of how the digital landscape can help brands grow. 

What you'll do as our senior strategy lead - digital

As our senior strategy lead – digital, you’ll be the team’s go-to expert for all things digital strategy. This means you will ... 

• lead strategic projects in brand, communications and marketing. You’ll integrate digital channels and ecosystems (from social and content to performance, CRM and marketing automation) and define how their components work together to drive both sustainable brand growth and measurable short-term results. 

• translate digital opportunities into full-funnel strategies, from awareness and consideration to conversion and retention. 

• act as a trusted sparring partner to clients, building long-term relationships and identifying new opportunities. You ask the right questions, uncover business challenges and help clients make decisions in an ever-evolving digital landscape. 

• use research and analysis to uncover insights and translate them into clear strategic foundations that guide our creative and digital teams. 

• analyse campaigns and projects based on data, and determine the next steps to continuously improve performance. 

• act as the link between our strategy, creative and digital disciplines, and work closely with creative, client service and digital teams across media, performance and content. 

What we expect from you

We’re looking for a senior profile with a broad strategic background and strong digital expertise. Someone who quickly gets to the heart of complex challenges, and gives our creative and digital teams the foundations they need to create great work that delivers. 

• You have extensive experience in brand, communications and marketing strategy, ideally in an agency context.  

• You understand the digital landscape and know how different channels, platforms and techniques work together within an integrated approach. 

• You have experience leading a team. 

• You enjoy working with creative and digital specialists and connecting different disciplines.  

• You’re familiar with, and interested in: 

• social media 

• influencer marketing 

• social commerce 

• content marketing 

• performance marketing  

• e-mail marketing & marketing automation 

• customer data and loyalty platforms 

• You have strong analytical skills and turn data and campaign results into actionable insights.  

• You’re not afraid to ask questions and challenge assumptions, both internally and with clients.  

• You bring maturity and confidence to client and prospect talks.  

• You have great commercial instincts: you spot opportunities and know how to turn them into strategic value. 

• You have a strong understanding of AI and emerging technologies, and you know how to apply them in meaningful ways for brands and businesses. 

• You’re willing to occasionally work from different locations, for instance at a customer’s headquarters or another of our company offices. After all, we’re part of a marketing and tech group, 62MILES, and we work closely together.

What’s in it for you

You’ll join an experienced team and play an important role in projects where digital impact is key.  

• A full-time job working with ambitious clients and on impactful projects. 

• Plenty of room to take initiative and focus on long-term thinking rather than short-term fixes. 

• A competitive salary with attractive fringe benefits. 

• A fantastic atmosphere and plenty of trust in your abilities. That’s what you get for joining a Great Place to Work. 

• Your main base will be Antwerp, with the option to work from home up to two days a week.  

• Internal and external training opportunities? Absolutely. 

What Onlyhumans stands for

Marketing used to be easy. The occasional blitz on TV, radio, or print got the job done. But with the explosion of touchpoints and technologies, that no longer cuts it. Reaching and engaging a fragmented, distracted audience calls for a different approach. We embrace complexity, telling a cohesive story across platforms, harnessing digital metrics, and consistently proving a brand’s greatness, day after day. “Make every day count”, in other words – and there you have our baseline. 

Together with five other agencies, we are 62MILES, a powerhouse combining a diverse marketing and technical expertise. Next to Onlyhumans, our family includes Who Owns The Zebra (digital solutions), Today (branding), mortierbrigade (integrated communications), Fantastic (employer branding) and meetmarcel (live experiences).

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