Social Media & Digital Coordinator bij Le Pain Quotidien
- yaymonday
- 22 hours ago
- 3 min read
Join Le Pain Quotidien’s Global Marketing Team!
Are you passionate about brand storytelling, digital engagement, and creative content? Le Pain Quotidien is seeking a vibrant and dynamic Social Media and Digital Marketing Coordinator to help elevate our brand across more than 20 company-owned and franchisee markets. If you're someone with a hands-on mindset, analytics-driven, has a creative spirit and organised mindset, then this is your dream job!
Key responsibilities:
Social Media Leadership: Oversee and engage with the social media activities and tools of 20+ company and franchisee accounts. Set up new accounts, schedule and advise on content, plan and coordinate with franchisees, monitor on performance, report and give insights on results.
Agency & Stakeholder Coordination: act as SPOC for our communication agencies. Validate content, images, copy, and marketing assets to ensure brand consistency. Support content creation and production, including photo/video shoots. Participate in strategy definition.
Digital Asset Management: Maintain and organise our Digital Asset Management (DAM) system, ensuring all marketing assets are accessible and up to date.
Content Creation & Storytelling: Co-create compelling copy and craft brand stories for both online and offline channels. Support and, where possible, create video and photo content alongside agency partners.
Guidelines & Best Practices: Develop and update social media guidelines, ensuring alignment with global goals and local market performance.
Digital Presence & KPIs: Maximise our digital footprint by working towards awareness and conversion KPIs. Analyse social media and digital activity. Report using standardised processes.
Insights & Reporting: Lead the creation and delivery of monthly insights and best practices through presentations and written reports, showcasing social marketing achievements.
Who are we looking for?
· Bachelors or Masters Economics or Marketing Degree with strong analytical skills
· 3+ years relevant experience
· Fluent in English and Dutch or/and French (trilingual is a plus!)
· Hands-on mentality, proactive and solution-oriented
· Strong organisational skills with an attention to detail, able to manage multiple priorities
· Solid experience working with agencies and managing major accounts in an international environment
· Excellent communicator, able to liaise effectively between HQ, agencies, and franchisees
· Good knowledge of diverse digital marketing tools and platforms, especially social media planning tools and native analytical platforms like for example Later, Sked, Sproud Social, Social Bee, Buffer, CoSchedule ..
· Proficiency in Excel is a must
· Creative mindset with a passion for content creation; photography and videography skills are a plus
· Hospitality or retail background is a plus, for example from student jobs
About the company & job
Le Pain Quotidien is a global chain of bakery restaurants that was founded over 35 years ago in Brussels. The focus on healthy and delicious dishes transcends cultures which makes our brand successful all over the world. The HQ of Le Pain Quotidien is located in Brussels at ‘Tour & Taxis’, close to the Brussels North train station. From here with our team of about 50 people we support the company and franchise marketing all over the world.
You will be reporting to the Brand Manager who acts as the strategic guardian of the brand or Marketing manager who will lead strategy and vision. You will be closely collaborating with the Graphic Designer as well as external partners and you will lead day-to-day deliverables with our communication agency support. Practical:
· 4 days in office – 1 day homeworking, semi-fixed working hours, about 39h/week.
· Brussels City Center + visits in restaurants when necessary.
· Working within a team of 10, English being the spoken language.
Our offer,
· Full-time contract, pay range starting at 2855 euro gross/month.
· Benefits: meal vouchers, hospitalisation and group insurance, net allowance and end-of-year bonus.
· 20 legal holidays + 5 extra holidays.
Bedankt om yaymonday te vermelden bij je sollicitatie!
