Brand Manager

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while other are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers.

For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging Society, and Empowering our People. Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all.

As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

Job mission

As Brand Manager for the Aperitifs portfolio across Belgium and the Netherlands, you will play a key role in shaping and implementing the local portfolio strategy, with a strong focus on building brand relevance, visibility and sustainable growth across both markets.

Working closely with the Marketing Director, the Maisons and cross-functional teams, you will translate global brand strategies into locally relevant plans and ensure outstanding execution across all consumer and trade touchpoints. You will be responsible for strengthening the positioning of the Aperitifs portfolio, developing consumption occasions, accelerating consumer recruitment and driving brand desirability in both the on-trade and off-trade.

Job Responsibilities

Brand Strategy & Planning

• Develop and implement the annual strategy and brand plans for the Aperitifs portfolio, in line with global Maison priorities and local market dynamics.

• Build strong relationships with the Maisons and regional teams to ensure alignment on positioning, investment priorities, activation plans and performance.

• Define objectives, KPIs and measurement frameworks for all portfolio and brand initiatives.

• Conduct regular market, consumer and competitor analyses to identify growth opportunities and emerging trends across both markets.

Brand Activation & Execution

• Lead integrated 360-degree activations across PR, events, digital, social media, influencers, trade marketing, partnerships and experiential marketing.

• Oversee creative development and ensure that all executions respect brand guidelines while remaining relevant to local audiences.

• Coordinate agencies, suppliers, venues and internal stakeholders to deliver high-quality activations on time and within budget.

• Ensure consistency of brand image, tone of voice, messaging and consumer experience across all touchpoints.

Cross Functional Collaboration

• Work closely with Sales, Trade Marketing, Finance, Supply Chain, PR and Advocacy to ensure effective planning and seamless execution.

• Align marketing priorities with commercial opportunities, distribution objectives and customer strategies.

• Collaborate with Supply Chain and Finance to support accurate forecasting, product availability and budget management.

• Partner with regional and Maison marketing teams to share market insights, activation results, learnings and best practices.

• Contribute actively to cross-market collaboration between Belgium and the Netherlands while adapting plans to the specific needs of each market.

Budget & Performance Management

• Manage the marketing budget for the Aperitifs portfolio, ensuring effective allocation, financial discipline and strong return on investment.

• Prepare business reviews, forecasts and performance updates for management, regional teams and Maisons.

• Monitor competitor activity, consumer trends, category developments and changes in the hospitality landscape.

Profile

Experience & Expertise

• Bachelor’s or Master’s degree in Marketing, Business, or related field.

• 3–5 years of experience in Brand Management or Marketing, ideally within FMCG, luxury, or Wines & Spirits.

• Proven experience in managing cross-market or multi-channel projects is a strong advantage.

Skills & Competencies

• Strategic mindset with strong operational execution.

• Excellent communication, presentation, and negotiation skills.

• Strong analytical skills and business acumen.

• Creativity, curiosity, and attention to detail.

• Ability to work autonomously while collaborating within an international environment.

Languages

• Fluent in English; French and Dutch is a strong advantage.